NOT JUST BIG BRANDS GET COUNTERFEITED…

in TRENDS

Hello everyone and welcome to this episode of my interview series.

Today, we’ve got Patrick Rosevear who is an intellectual property lawyer and under cover counterfeit “detective” helping brands solve their counterfeit issues in China.

China has a reputation for fakes this mostly comes from the fashion industry but it is still a big problem for beauty brands as well

WHILST BEAUTY CUSTOMERS DO NOT KNOWINGLY WANT TO PURCHASE FAKES, SOMETIMES IT CAN BE DIFFICULT TO TELL THE DIFFERENCE

It is worth your while checking out the size of the problem – even for brands who are not in China, if your brand has traction the chances are there will be someone faking it.

4 pieces of advice to get on top of the problem:

  1. Own your trademark in China – to understand more about this see a previous episode with Mark Schaub 
  2. Get on top of counterfeit issues early by taking down links before anyone is making too much money!
  3. Monitor it regularly every 3-6 months so you can act quickly
  4. Many Beauty products are sold in private groups on wechat which are impossible to search so you need to go to the wholesale platforms where the resellers are buying

You want to have a counterfeit problem in China
At least a small one but then you need to do something about it

Fake products happen in all categories and Beauty is no exception. These products can end up all over the world. Patrick Rosevear is focused on helping brands sort out this problem.

AS BEAUTY BRAND s a beauty brand with some brand awareness in China you will likely have some level of counterfeit issue.

So what should you do:

  1. Make sure you own your trademark in China
  2. Get on top of counterfeit issues early by taking down links before anyone is making too much money!
  3. Monitor it regularly every 3-6 months so you can act quickly
  4. Many Beauty products are sold in private groups on wechat which are impossible to search so you need to go to the wholesale platforms where the resellers are buying

To find out the size of the issue DM me “fake” and I will send you the next steps

If you want to get in touch with Patrick Rosevear connect on
Linkedin: https://www.linkedin.com/in/patrick-rosevear-7878a846/

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