The 11.11 shopping festival has concluded, and the results are in. Tmall reported a 25% year-over-year increase in beauty sales, with 79 brands exceeding 100 million RMB ($14 million) in sales. Some outlets have even suggested that these figures indicate a recovery of China’s economy. However, the reality on the ground is more nuanced. Beauty […]
the 11.11 shopping festival: a closer look at the numbers Read More »
The “Sephora First” Strategy Many international beauty brands have traditionally adopted a “Sephora first” strategy when entering the Southeast Asian market. Sephora, with its established presence and strong customer base, can be a powerful partner for accelerating brand growth. However, it’s essential to recognize that Sephora may not be the ideal fit for every brand.
2022 was tough for Business in China 2022 was a challenging for businesses in China, as a number of factors contributed to a difficult operating environment. Biggest of all was the ongoing COVID-19 pandemic that continued to disrupt business operations and supply chains across the country. The huge swing from Covid Zero policy to opening
China is open – what does this mean for foreign brands Read More »
Premium Chinese hair care brand’s advice Premium haircare is a real growth opportunity in China Kerastase dominates the market but there are brands that are biting at their heels Olaplex launched in 2020 and is already turning over more than $10m USD on Tmall I have interviewed Sophy and Joanna, two founders of one of
China vs South East Asia Ecommerce landscape Looking back at 2022 it has been a tough year for China Lockdowns, uncertainty, closed borders all whilst the rest of the world opened up, travelled, met in person It was hard to watch from the outside and even harder from within This impacted many businesses – year
The Chinese market is a very different entity than Western markets, which demands a tailored approach when creating your marketing strategy. Here I’ve shared my five top tips on how to achieve marketing success within China. 1. Start at home Chinese consumers trust other Chinese consumers and they are also very curious about new “hot”
Chinafication is a phenomenon that has been creeping up on us. China is 1/5 of the world’s population so brands are adapting for this market. Since the onset of Covid 19 China has turned increasingly inward. There has been a real – a decoupling Businesses have been forced to allow their China entities to be
CHINAFICATION & HOW IMPORTANT IS IT FOR YOUR BRAND? Read More »
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Jennifer Carlsson who is a Beauty brand strategist and a true Beauty lover. Through her consultancy she helps Independent Beauty brands figure out where they want to be and how to get there. She gathers and analyses data on the Beauty industry
6.18 Shopping Festival livestreaming has changed. In 2022 6.18 in China has been seen as the toughest one ever, especially for beauty category – Alibaba down -20% in beauty. However livestreaming e-commerce still contributed 1/5 of total sales and achieved 125%+ YOY growth (total EC YOY growth is only 13%). We do see big changes
Live streaming has changed – this has effected 6.18 Read More »
Using resellers to enter the Chinese market is an important part of the puzzle. In most markets, retailers actively try to avoid unauthorised parties reselling their products through their own platforms. The potential to lose control of their brand messaging and reputation is too big a risk to take. However, using resellers can be a
Should you use resellers to enter the Chinese market? Read More »
