You are not yet ready for China
China is still an important market even if you are not ready to enter yet. Increasingly brands are nervous about entering China as failing in China may hurt their chances of a successful investment or acquisition.
This is for brands who are growing successfully in your home market and want to proactively future proof themselves for China.
I work with brands in this situation to build their market knowledge and then momentum in China WITHOUT entering the market.
THE 5 STEPS TO KICK STARTING YOUR MOMENTUM IN CHINA WITHOUT ENTERING THE MARKET
1. MARKET UNDERSTANDING
2. YOUR ORGANIC PRESENCE IN CHINA
3. COMPETITOR DEEP DIVE
4. INCREASING YOUR DEMAND
Coming away from this 4-6 week project, brands will have a solid understanding of the category and their place within it. And a concrete strategy on how to move forward to lay the ground work months or years before you intend to formally enter the market.
I highly recommend Allie; she is thorough, knowledgeable, helpful and very adaptable, as well as being lovely to work with. We wouldn’t hesitate to use her again and I can only share good things! She’s also flexible, proactive and was great on both internal and external calls.
GM Dr Barbara Sturm
If You Have Any Question,
Feel Free to Contact Me
The 5 steps to kick starting your momentum in China without entering the market
Start with a kick off session where we get to understand your brand, stage and ambitions. In this session we give you a comprehensive China Beauty Market overview.
We do a deep dive into your presence in the China market – what consumers are saying and who is selling your product.
We provide a through category overview looking at trends and key competitor strategies.
We work together on ways to increase your demand in China without entering the market.
If required we work to find you the best operational partner to execute your premarket warm up.