Covid in China and the effects on Beauty’s Biggest players

Big groups like everyone are struggling in China with lockdowns. Most of their brands have Bricks and Mortar stores that have closed due to covid in Shanghai and Beijing. Q1 was ok for most of the groups although women’s day sales were mainly disappointing as anxiety around covid lockdowns started to take hold. April and …

Covid in China and the effects on Beauty’s Biggest players Read More »

Should you use resellers to enter the Chinese market?

Using resellers to enter the Chinese market is an important part of the puzzle. In most markets, retailers actively try to avoid unauthorised parties reselling their products through their own platforms. The potential to lose control of their brand messaging and reputation is too big a risk to take. However, using resellers can be a …

Should you use resellers to enter the Chinese market? Read More »