why us
I’m Allie Rooke. I’ll support your brand throughout your China journey.
My Love of China
I have lived and worked in Asia for over 9 years. I love Asia and it’s people.
- I studied Chinese at University and have worked in Chinese for much of my career.
- I have a very good love and understanding of Chinese culture, ways of thinking and doing things.
- I closely follow developments in Cross border e-commerce, Chinese social media and general beauty trends.
No matter where you sell in Asia the Chinese will be part of your target audience.
My Beauty Expertise
I have broad and in-depth experience in global roles involved in the product strategy, messaging, positioning and creative to regional and local roles working with distributors on sell in and then with retailers and marketing teams on how to sell through!
China Market – 4 years at Chanel in Shanghai – Setting up the CRM programme. Working on product launches and most importantly travelling extensively meeting local customers and supporting sales staff.
North Asia region – At Burberry I worked in Japan, Korea, China and Hong Kong driving strategy and spearheading distribution and retail partnerships with major players like Sephora and Shiseido.
My Passion for Clean Beauty
Several years ago, because of a personal struggle with infertility, I switched all my cosmetics and personal care to clean, natural products.
I used to write a blog about products I have tried and loved. And through this I discovered the story behind many of these brands and became passionate about supporting their Asia expansion.
I set up Clean Beauty Asia to support passionate, principled and growing brands as they aspire to expand in Asia.
Brands I have worked with
I have broad and in-depth experience in global roles involved in the product strategy, messaging, positioning and creative to regional and local roles working with distributors on sell in and then with retailers and marketing teams on how to sell through!
the team
At Clean Beauty Asia we are a petite team of highly enthusiastic Beauty fans. We work together to provide the best service to our clients. The team are Chinese Beauty industry experts who love bringing new brands to this dynamic market. Their expertise spans from ecommerce to copywriting – we are your target consumers!