Market Entry Preparation
As you look to enter the market I am here to give guidance on strategy and partners.
Thousands of foreign brands enter China each year but only a small proportion are successful. Why is that?
Many factors but preparation is key, and the reality is many brands just don’t have the knowledge within their teams, so they rely on commercial partners.
Commercial partners have various vested interests and their advice is often colored by what they can support you with.
I am truly independent; I work to find the best option for my brands. I am your GM for China with a huge depth of knowledge across different brands and partners.
My tried and tested process for market entry is:
1. Doing the groundwork
2. Planning the resources
3. Making the strategy
4. Keeping things on track
By working with us for your China market entry you will get the support of having your own team on the ground without the administration and cost:
- Bi-Weekly calls to discuss all strategy
- On-going support in meetings and behind the scenes with agencies and partners
- Regular monitoring and competitor reports
- We work on a retainer basis for as long as you need the support. Most brands do this until they are ready to build their own team on the ground in China
As a beauty brand navigating the complexities of entering the China market, we can’t imagine how we would have navigated this process without Allie’s guidance. Allie has truly been our one-stop-shop for all things beauty and cross-border e-commerce in China. Her unparalleled market expertise, strong network of partners, and professionalism have made her an invaluable extension of our team and an absolute pleasure to work with.
Allie’s knowledge on the market knows no bounds, as it’s obvious she stays on top of market entry in every topic from logistics and warehousing, market research, product strategy, to possible distribution strategies and pros/cons of all.
We would jump at the chance to work with Allie in the future and highly recommend Clean Beauty Asia for any beauty brands exploring their China market entry strategy.