Uncategorized | Clean Beauty Asia

the 11.11 shopping festival: a closer look at the numbers

The 11.11 shopping festival has concluded, and the results are in. Tmall reported a 25% year-over-year increase in beauty sales, with 79 brands exceeding 100 million RMB ($14 million) in sales. Some outlets have even suggested that these figures indicate a recovery of China’s economy. However, the reality on the ground is more nuanced. Beauty […]

Southeast Asia: A Beauty Market on the Rise

Leave a Comment / TRENDS, Uncategorized / Allie Rooke

The “Sephora First” Strategy Many international beauty brands have traditionally adopted a “Sephora first” strategy when entering the Southeast Asian market. Sephora, with its established presence and strong customer base, can be a powerful partner for accelerating brand growth. However, it’s essential to recognize that Sephora may not be the ideal fit for every brand.

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