TRENDS

China is open – what does this mean for foreign brands

2022 was tough for Business in China 2022 was a challenging for businesses in China, as a number of factors contributed to a difficult operating environment. Biggest of all was the ongoing COVID-19 pandemic that continued to disrupt business operations and supply chains across the country. The huge swing from Covid Zero policy to opening […]

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Should you use resellers to enter the Chinese market?

Using resellers to enter the Chinese market is an important part of the puzzle. In most markets, retailers actively try to avoid unauthorised parties reselling their products through their own platforms. The potential to lose control of their brand messaging and reputation is too big a risk to take. However, using resellers can be a

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