K-Beauty has lost a bit of its shine Over the past 10 years western consumers have fallen in love with the fast paced, innovative products coming out of Korea But recently there has been less buzz However Korea continues to…
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Most brands I work with are great at PR They attract a lot of attention in their home markets through a strong PR strategy for FREE Then they come to China….. It is so different and this is a real…
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The rise of Chinese beauty brands in the last few years has been meteoric But this has been within China and fueled by local consumers wanting to support local Chinese Beauty brands What is stopping these brands from global domination?…
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Why does a foreign brand need a Chinese name? Many brands enter China without a Chinese name I have worked in the market for over 15 years, initially with big global players who all had their own Chinese names and…
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Hello everyone and welcome to this episode of my interview series. Today, we’ve got Patrick Rosevear who is an intellectual property lawyer and under cover counterfeit “detective” helping brands solve their counterfeit issues in China. China has a reputation for fakes…
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Hello everyone and welcome to this episode of my interview series. Today, we’ve got Ivy Shen who has been working, operating brands in Cross Border since it started at Azoya whorun many multi-brand retailers and international brands in China. Azoya is a…
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Hello everyone and welcome to this episode of my interview series. Today, we’ve got Iris Chan who is a Partner at Digital Luxury Group (DLG). DLG (Digital Luxury Group) provides exclusive access to intelligence, industry executives, and digital marketing solutions, to enable…
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Hello everyone and welcome to this episode of my interview series. Today, we’ve got Johannes Walch who co-founded Sober Beauty with his partner Valentine. Sober Beauty is a pioneer in Chinese Clean Beauty. Johannes and Valentine’s backgrounds are in management…
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OPPORTUNITIES AND THREATS WILL INEVITABLY BE PART OF YOUR CHINA JOURNEY
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