Premium Chinese hair care brand’s advice Premium haircare is a real growth opportunity in China Kerastase dominates the market but there are brands that are biting at their heels Olaplex launched in 2020 and is already turning over more than $10m USD on Tmall I have interviewed Sophy and Joanna, two founders of one of …
China vs South East Asia Ecommerce landscape Looking back at 2022 it has been a tough year for China Lockdowns, uncertainty, closed borders all whilst the rest of the world opened up, travelled, met in person It was hard to watch from the outside and even harder from within This impacted many businesses – year …
The Chinese market is a very different entity than Western markets, which demands a tailored approach when creating your marketing strategy. Here I’ve shared my five top tips on how to achieve marketing success within China. 1. Start at home Chinese consumers trust other Chinese consumers and they are also very curious about new “hot” …
Chinafication is a phenomenon that has been creeping up on us. China is 1/5 of the world’s population so brands are adapting for this market. Since the onset of Covid 19 China has turned increasingly inward. There has been a real – a decoupling Businesses have been forced to allow their China entities to be …
CHINAFICATION & HOW IMPORTANT IS IT FOR YOUR BRAND? Read More »
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Jennifer Carlsson who is a Beauty brand strategist and a true Beauty lover. Through her consultancy she helps Independent Beauty brands figure out where they want to be and how to get there. She gathers and analyses data on the Beauty industry …
6.18 Shopping Festival livestreaming has changed. In 2022 6.18 in China has been seen as the toughest one ever, especially for beauty category – Alibaba down -20% in beauty. However livestreaming e-commerce still contributed 1/5 of total sales and achieved 125%+ YOY growth (total EC YOY growth is only 13%). We do see big changes …
Live streaming has changed – this has effected 6.18 Read More »
Using resellers to enter the Chinese market is an important part of the puzzle. In most markets, retailers actively try to avoid unauthorised parties reselling their products through their own platforms. The potential to lose control of their brand messaging and reputation is too big a risk to take. However, using resellers can be a …
Should you use resellers to enter the Chinese market? Read More »
Big groups like everyone are struggling in China with lockdowns. Most of their brands have Bricks and Mortar stores that have closed due to covid in Shanghai and Beijing. Q1 was ok for most of the groups although women’s day sales were mainly disappointing as anxiety around covid lockdowns started to take hold. April and …
Covid in China and the effects on Beauty’s Biggest players Read More »
K-Beauty has lost a bit of its shine Over the past 10 years western consumers have fallen in love with the fast paced, innovative products coming out of Korea But recently there has been less buzz However Korea continues to innovate and set Beauty trends across the globe. Here I talk to Holly Kim from …
Most brands I work with are great at PR They attract a lot of attention in their home markets through a strong PR strategy for FREE Then they come to China….. It is so different and this is a real point of frustration that the strategy at home can’t be replicated in China Here I …
