K-Beauty’s Continued Influence

K-Beauty has lost a bit of its shine  Over the past 10 years western consumers have fallen in love with the fast paced, innovative products coming out of Korea But recently there has been less buzz However Korea continues to…

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PR IN CHINA IS DIFFERENT – TOP TIPS

Most brands I work with are great at PR They attract a lot of attention in their home markets through a strong PR strategy for FREE Then they come to China….. It is so different and this is a real…

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NOT JUST BIG BRANDS GET COUNTERFEITED…

Hello everyone and welcome to this episode of my interview series. Today, we’ve got Patrick Rosevear who is an intellectual property lawyer and under cover counterfeit “detective” helping brands solve their counterfeit issues in China. China has a reputation for fakes…

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Cross Border e-commerce in china

Hello everyone and welcome to this episode of my interview series. Today, we’ve got Ivy Shen who has been working, operating brands in Cross Border since it started at Azoya whorun many multi-brand retailers and international brands in China. Azoya is a…

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Chinese consumers are constantly changing

Hello everyone and welcome to this episode of my interview series. Today, we’ve got Iris Chan who is a Partner at Digital Luxury Group (DLG). DLG (Digital Luxury Group) provides exclusive access to intelligence, industry executives, and digital marketing solutions, to enable…

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