Chinafication is a phenomenon that has been creeping up on us. China is 1/5 of the world’s population so brands are adapting for this market. Since the onset of Covid 19 China has turned increasingly inward. There has been a real – a decoupling Businesses have been forced to allow their China entities to be …
CHINAFICATION & HOW IMPORTANT IS IT FOR YOUR BRAND? Read More »
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Jennifer Carlsson who is a Beauty brand strategist and a true Beauty lover. Through her consultancy she helps Independent Beauty brands figure out where they want to be and how to get there. She gathers and analyses data on the Beauty industry …
6.18 Shopping Festival livestreaming has changed. In 2022 6.18 in China has been seen as the toughest one ever, especially for beauty category – Alibaba down -20% in beauty. However livestreaming e-commerce still contributed 1/5 of total sales and achieved 125%+ YOY growth (total EC YOY growth is only 13%). We do see big changes …
Live streaming has changed – this has effected 6.18 Read More »
Using resellers to enter the Chinese market is an important part of the puzzle. In most markets, retailers actively try to avoid unauthorised parties reselling their products through their own platforms. The potential to lose control of their brand messaging and reputation is too big a risk to take. However, using resellers can be a …
Should you use resellers to enter the Chinese market? Read More »
Big groups like everyone are struggling in China with lockdowns. Most of their brands have Bricks and Mortar stores that have closed due to covid in Shanghai and Beijing. Q1 was ok for most of the groups although women’s day sales were mainly disappointing as anxiety around covid lockdowns started to take hold. April and …
Covid in China and the effects on Beauty’s Biggest players Read More »
K-Beauty has lost a bit of its shine Over the past 10 years western consumers have fallen in love with the fast paced, innovative products coming out of Korea But recently there has been less buzz However Korea continues to innovate and set Beauty trends across the globe. Here I talk to Holly Kim from …
Most brands I work with are great at PR They attract a lot of attention in their home markets through a strong PR strategy for FREE Then they come to China….. It is so different and this is a real point of frustration that the strategy at home can’t be replicated in China Here I …
The rise of Chinese beauty brands in the last few years has been meteoric But this has been within China and fueled by local consumers wanting to support local Chinese Beauty brands What is stopping these brands from global domination? Here I talk to Lisa Shiqi Yu about her recent thesis looking at exactly this. …
Chinese beauty brands not able to scale globally? Read More »
Why does a foreign brand need a Chinese name? Many brands enter China without a Chinese name I have worked in the market for over 15 years, initially with big global players who all had their own Chinese names and often nicknames. More recently working with niche brands entering the market I have got a …
Importance of having a Chinese name for your brand Read More »
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Patrick Rosevear who is an intellectual property lawyer and under cover counterfeit “detective” helping brands solve their counterfeit issues in China. China has a reputation for fakes this mostly comes from the fashion industry but it is still a big problem for …
