This is the Clean Beauty Asia video series – short videos with tips and tricks to launching your Clean beauty business in Asia. We cover all sorts of topics and very happy to cover other topics – so drop us a message in the comments below if you have any burning questions!
VIDEO 13: how to tap into Chinese in your market
This interview is with Jennifer Spark of Spark communication. An agency based in Australia dedicated to help brands tap into the local Chinese in Australia to help launch brand awareness before moving to mainland China market.
In this video we cover a series of topics – all extremely useful for brands in China or considering entering the China market.
1) WHO ARE THE CHINESE LIVING IN AUSTRALIA
2) MIGRATION AND THE CONNECTION TO THE MAINLAND
3) HOW TO REACH THE CHINESE IN AUSTRALIA – MEDIA WECHAT
4) LITTLE RED BOOK, BILLIBILLI & MICRO INFLUENCERS. DON’T OVERLOOK INSTA
5) TRENDS: GROWTH OF CHINESE BRANDS
6) WORD OF MOUTH
VIDEO 12: Indie Beauty Brands Entering China Trade Partners
Here I talk to Michael Simonet from Qingdao Alea about being a trade partner, finding the right one for your brand, and what it takes to succeed.
Michael outlines his process for deciding to work🤝 with new brands including market research, forecasting, and launch strategy✍️.
We cover a series of topics:
1) WHAT IS A TP?
2) FINDING THE RIGHT TP – HONESTY, REALISTIC FORECASTS
3) CBEC STEP 1 & DISTRIBUTOR OR WOFE
4) INVEST MONEY DIRECTLY INTO THE MARKET
5) SPEED OF MARKET
6) HOW TO STRUCTURE WITH HQ – NEED TO SUPPORT CHINA PARTNER
7) INTERESTING TRENDS FOR BEAUTY BRANDS
VIDEO 11: Top Tips for Beauty brands entering into the China
Lucy comes with a strong background understanding both the brand and the retailer sides of the business.
The Key Topics that we cover are:
1) HAVING THE RIGHT TEAM SUPPORT AT HEAD OFFICE
2) WHAT TO LOOK FOR WHEN FINDING PARTNERS – CULTURAL DIFFERENCES AND PACE OF WORK
3) WHAT DO YOU NEED TO BE AWARE OF -TIME & MONEY
4) IS THERE SUCH A THING AS A QUICK WIN?
5) A KEY CONSIDERATION IS THE SOPHISTICATION OF THE CONSUMER
6) SOME CONCRETE TIPS & TOUCH POINTS
Video 10: KEY CONSIDERATIONS FOR BRANDS OPERATING IN CHINA IN 2020
A New year, a fresh start? There are key trends we saw starting to emerge in 2019 that we should look to capitalise on in 2020.
My top 3 that everyone should consider this year:
Live streaming – how to leverage it and is it right for your brand?
Private traffic – how to maximise this and get the best possible ROI?
Ingredients geeks – who are they and how can they help your beauty brand?
Video 9: CHINA ANIMAL TESTING UPDATE JAN 2020
As Chinese New Year ? approaches many people are wondering what the year of the Rat ? may bring. If you are a cosmetics brand you may be hoping it will see significant changes to animal testing regulations in China? In this article I outline the latest status and updates to animal testing policy and ways to avoid it for cosmetics brands entering into China. Let me know your thoughts – do you think this year will see significant policy changes? Fingers crossed for the year of the Rat ?!
Video 8: Hong Kong Clean Beauty Market
Hong Kong is a dynamic cosmopolitan city. But is it the right place for your Clean beauty brand to launch in Asia? Before making this decision you need to understand the retail landscape here. This video gives you a window into your options as a Clean beauty brand in Hong Kong.
VIDEO 7: Chinese New Year – What you really should know!
Chinese New year, also called Lunar new year or Spring festival is the most important holiday for most markets in Asia. This is an opportunity for brands already in the region and also those not yet here to target the enormous potential of the Asian market.
VIDEO 6: 2019 Predictions for Natural Beauty in Asia
Looking at the key global and regional beauty trends, which are the most crucial for Clean beauty brands wanting to expand in Asia in 2019? I have outlined my top 3 in this video and there is more in-depth analysis on the blog.
VIDEO 5: What does the new E-commerce law in China mean for international brands?
There has been a lot of speculation and confusion around the new e-commerce law in China that comes into force on 1st Jan. This is a brief overview of the key aspects that involve international stakeholders:
- Government regulating the flow of goods and cracking down on unofficial channels by placing responsibility on platforms
- Daigou (shopping agents who buy products overseas on behalf of people in China) are the focus of this crackdown as they generally operate outside of the taxation system.
- Daigous will find ways to continue to profit from the desire of Chinese consumers for overseas goods – one way is for them to become influencers for official players
VIDEO 4: Considerations for brands wanting to do Cross Border E-commerce in China
Are you thinking about entering into China through Cross border e-commerce? Watch the video below, key things to consider are:
- Which platforms best suits your product category, price positioning and target audience
- How are you going to distribute your products
- DDU, DDP or bonded warehouse?
- Consider restrictions – tax, package value etc
- Traffic – how are you going build your local tribe?
VIDEO 3: Different routes to market in Asia
This is a brief overview of different ways brands can enter Asia. Looking at service agents, distributors, retailers and e-commerce. I share my perspectives on the pros and cons of the different business models and what to negotiate for.
The key routes I explore – looking at pros and cons in this video are:
- Service agent
- Exclusive retailers
- Direct to consumer
VIDEO 2: Why Animal testing is not the only option in China
The aim of this video is to talk about why Animal testing isn’t the only route in China.
There are routes into the China market that do not involve animal testing:
- Manufacture your products in China
- Cross border e-commerce through official dedicated platforms
- Daigou – these are shopping agents, it literally means buying on behalf of someone else. Traditionally these were overseas Chinese who had a large network of friends and family back in China who wanted to get products that were not available locally but it has turned into a multi billion dollar business globally with many companies dedicated to this – mainly selling on Taobao and sending straight to the consumer.
More info in this blog post too.
VIDEO 1: Introduction to Allie, founder of Clean Beauty Asia
Get the low down on my background, passions and expertise!
If you have a burning questions send me a note so I can cover it here.
This is an interesting short video on Influencer marketing for Skincare in China done by a well respected Influencer marketing agency – Parklu.