Asia is the world’s biggest consumer of beauty products, taking up 37% of total value of the industry. Not only do consumers buy international brands but there are many local, homegrown brands some of whom are now well-known in the…
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This is a top line overview of how cross-border e-commerce operates in China. It is of particular interest to cruelty-free beauty brands globally as this route does not involve going through an extensive product registration process and therefore not subject…
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This is a short post all about Chinese New Year as it is fast approaching. It is crucial for any brand to understand a bit about Chinese New Year regardless of whether you are operating in the region or not….
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Sustainability in the Cosmetics industry is of increasing importance. Asia is no exception, last year I attended the Sustainable Cosmetics Summit in Hong Kong which gave me a lot of food for thought. In order to future proof your brand…
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As I ease myself into 2019, not helped by an 18-month old’s jet lag, I have been reading about lots of predictions for beauty trends this year. Two key sources I focused on were Beauty Independent and Cosmetics Design Asia…
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This blog post is dedicated to a topic that is very misunderstood – entry to the China beauty market. The common misconception is that if you are a cruelty free brand then you can not enter into China at all….
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Asia Pacific is an extremely important market for the beauty and personal care industry. It is also the world’s biggest personal care market, contributing 39% of the global total in 2018 according to L’Oreal’s annual report. In addition to its…
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Cosmoprof Asia is a massive annual event in Hong Kong. It brings the beauty industry together – brands, suppliers, distributors and retailers all attend. This year 87,284 people from 135 countries attended! Nearly 70% of those who attended were from…
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