IS YOUR BEAUTY BRAND READY FOR CHINA?

Should my brand enter the China market? This is a question I get in my inbox several times a week. There is no doubt China is a huge opportunity with 1.4BN people and a growing economy. With 200M more people…

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Trademarking your Beauty brand in China

Welcome everyone today to my interview series. I’ve got Mark Schaub here. He’s an international partner at King & Wood Mallesons and a true China veteran. I’m very excited to have him here because he has extensive experience at helping…

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Beauty China entry – Target Chinese at home first

Hi everyone. I’m really happy to have Byron Constable here today to talk about Avenue51 and some of the exciting projects that they’ve got going for smaller beauty brands wanting to enter the China Market. We’ve obviously had conversations before…

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how to maximize your marketing

Allie Rooke:  Hi, everyone. I’m really happy today to have Elisa Harca, CEO of Red Ant Digital Agency here with us. Hi, Elisa.  Elisa Harca:  Hi, Allie.  Allie Rooke:  Red Ant has been in China for quite some time. And…

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why choose tmall global?

Allie: Hi everyone. Today I’ve got Ker Zheng here from Azoya to talk about cross border ecommerce and especially about Tmall Global. Azoya is an ecommerce operator and they work across different categories from health, beauty, to mum & baby….

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how to tap into chinese in your market?

Allie: Hi everyone. I’m really happy to have Jennifer Spark here with us today. She’s a truce in a file having worked with China for over 20 years. Now based in Australia works both with Australian and foreign brands who…

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How to find the right trade partner?

Today I wanted to talk about what it is to be a trade partner and how it works. It’s something that I know, you know inside out with your businesses.  And first of all, just to give a bit of…

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Interview with Lucy Zhang – FEELUNIQUE

Hi everyone. I’m really excited to have Lucy Zhang here today to talk to you. She works for Feelunique, the European Beauty e-retailer. She is based out of Hong Kong and working on the China Market. She’s got a wealth…

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