Asia is the world’s biggest consumer of beauty products, taking up 37% of total value of the industry. Not only do consumers buy international brands but there are many local, homegrown brands some of whom are now well-known in the
This is a short post all about Chinese New Year as it is fast approaching. It is crucial for any brand to understand a bit about Chinese New Year regardless of whether you are operating in the region or not.
As I ease myself into 2019, not helped by an 18-month old’s jet lag, I have been reading about lots of predictions for beauty trends this year. Two key sources I focused on were Beauty Independent and Cosmetics Design Asia