Hello everyone and welcome to this episode of my interview series.
Carol Zhou currently heads up Innovation and investment for Shiseido in China. This is a great discussion about the latest trends in Skincare.
what sectors of the skincare market are really hot right now:
👉 The rise in holistic beauty – beauty foods, supplements and more
👉 Medical Beauty boom still has a long way to go vs. Japan & Korea
👉 Sensitive skin market is increasingly important for care post medical treatment
👉 The importance of experts – dermatologists and plastic surgeons as KOLs
👉 The struggle with truly personalised skincare in China
WHAT IS YOUR ADVICE FOR BRANDS?
✅ Define your consumer target carefully – make it niche
✅ Tmall traffic has decreased recently as alternatives pop up – look carefully if it is right for your brand
✅ Create a story and tell it so people remember you
If you are a beauty brand or an investor this really is 20 minutes of insights that is definitely worth a listen.
To get in touch with Carol connect on
Shiseido website https://corp.shiseido.com/en/