Does this sound familiar….?

Makeup flatlay

I created this course just for you!

I am passionate about Indie, Clean and Natural beauty.

  • I left the corporate world to use my experience to help Indie brands like you successfully navigate the Asian market.
  • I know how hard it can be, Asia is probably very far away from where you are and seems foreign and complex – different languages, cultures and consumers
  • This course is designed to give you what you need to know about Asia in order to successfully launch your brand here.
  • I promise that it will cut down hours of research and give you information that is impossible to find online.
online beauty course


This comprehensive online course takes away the confusion and frustration that I see amongst so many brand founders wanting to enter this region. It can be difficult to find information in the diverse region of Asia. Also, there is the added problem of language in many markets.

The main issue is that many distributors and partners don’t make their information easily accessible. It takes away a bit of their edge which is why I have put this course together.



9 modules that are easy to dip in and out of. Once you are in you will always have access to the content. You will come out of this course knowing:

The Asian opportunity including market sizes, category preferences and key growth areas.
All the basic requirements for market entry – with easy to read tables on regulations, import and sales taxes. A look at trademarks and types of partners.
How to identify the best market to start with and concrete advice and hacks to give your brand the best start in Asia.
You will understand the key characteristics of each market and their consumers across all major beauty markets – China, Korea, Japan, Hong Kong and South East Asia.

In addition to the 9 videos you also get 3 very valuable reference documents:

  1. Glossary of common terms to help you navigate Beauty in Asia
  2. List of retailers for Hong Kong and Singapore – extremely valuable!!
  3. Specific document on taxation in the region

Why now?

  • I understand most Indie Beauty brands like you have strict budgets. This is exactly why I created a low cost, easily accessible series of courses.
  • I appreciate that not everyone is able or ready to do a full strategy project.
  • This course is the distillation of a huge amount of my knowledge designed and organised just for you.
  • It will give you a really good understanding of the market and will get you off to the best possible start. You don’t want to be tripped up – enrol now.


“I have attended many seminars and completed a number courses helping SME approaching few key Asian Beauty Markets; I can honestly say that I have not seen a single one which compares to Get Ready Course. It is well organized, easy to understand, has lots of information, insights and updated details for many markets. Allie’s extensive experience, her professionalism, her understanding of how diverse and unique each Asian country is, helped me a lot to understand how to communicate and plan the launch of our brand differently and most importantly, learn how to adapt a western marketing approach with the multifaceted Asian culture and local Beauty Retail scene. I can recommend this course wholeheartedly!”

Daniela Pelonara founder and owner of Native Essentials Natural Skincare brand

“I really enjoyed this online course and I am so excited to start crafting a strategy for my Asia market expansion. Allie is so knowledgeable about the region and the course includes a lot of ‘hard facts’ about market sizes, market share, retailers and number of retail doors, which is extremely helpful for planning. Trying to find all of this information by myself would have taken so long and I doubt I would have been able to find it at the same the level of detail that’s in the course. There are also handy cheat sheets that Allie has prepared that summarises a lot of information in an easy-to-read table that will definitely come in handy.”

Alexandra Janson, founder and owner of Oilixia Skincare