Makeup flatlay

I created this course just for you!

I am passionate about Indie, Clean and Natural beauty.

  • I left the corporate world to use my experience to help Indie brands like you successfully navigate the Chinese Cross Border e-commerce market.

Does this sound familiar….?

  • I know how hard it can be, Asia is probably very far away from where you are and seems complex – different languages, cultures and consumers
  • This course is designed to give you what you need to know about CHINA in order to successfully launch your brand here.
  • I promise that it will cut down hours of research and give you information that is impossible to find online.
online beauty course


This comprehensive online course takes away the confusion and frustration that I see amongst so many brand founders wanting to enter this region. It can be difficult to find up to date, reliable information on China Cross Border-commerce.

The main issue is that many distributors and partners don’t make their information easily accessible. It takes away a bit of their edge which is why I have put this course together.



9 modules that are easy to dip in and out of. Once you are in you will always have access to the content. You will come out of this course knowing:

All the basic requirements for market entry – with easy to read tables on regulations, import and sales taxes. A look at trademarks and types of partners.
How to identify the best market to start with and concrete advice and hacks to give your brand the best start in Asia.
You will understand the key characteristics of each marketing Channel and get my advice on how to best build your audience in China.

In addition to the 9 videos you also get 4 Expert interviews:

  1. A luxury clean beauty Retailer in Hong Kong who stocks Kjaer Weis, May Lindstrom and many more beautiful brands
  2. A veteran Distributor for Clean Beauty in China
  3. A Regulatory expert for Japan and Korea
  4. Branding and Chinese naming professional


  1. Cross border E-commerce logistics overview with options and costs
  2. Cross Border Shipping, Platforms and retail options – costs and timelines

Why now?

  • I understand most Indie Beauty brands like you have strict budgets. This is exactly why I created a low cost, easily accessible course
  • I appreciate that not everyone is able or ready to do a full strategy project.
  • This course is the distillation of a huge amount of my knowledge designed and organised just for you.
  • It will give you a really good understanding of the market and will get you off to the best possible start. You don’t want to be tripped up – enrol now.


“I have attended many seminars and completed a number courses helping SME approaching few key Asian Beauty Markets; I can honestly say that I have not seen a single one which compares to Get Ready Course. It is well organized, easy to understand, has lots of information, insights and updated details for many markets. Allie’s extensive experience, her professionalism, her understanding of how diverse and unique each Asian country is, helped me a lot to understand how to communicate and plan the launch of our brand differently and most importantly, learn how to adapt a western marketing approach with the multifaceted Asian culture and local Beauty Retail scene. I can recommend this course wholeheartedly!”

Daniela Pelonara founder and owner of Native Essentials Natural Skincare brand

“I really enjoyed this online course and I am so excited to start crafting a strategy for my Asia market expansion. Allie is so knowledgeable about the region and the course includes a lot of ‘hard facts’ about market sizes, market share, retailers and number of retail doors, which is extremely helpful for planning. Trying to find all of this information by myself would have taken so long and I doubt I would have been able to find it at the same the level of detail that’s in the course. There are also handy cheat sheets that Allie has prepared that summarises a lot of information in an easy-to-read table that will definitely come in handy.”

Alexandra Janson, founder and owner of Oilixia Skincare