Chinese regulatory changes for Beauty – UPDATE with Mette Knudsen from Knudsen&CRC

Hello everyone and welcome to this episode of my interview series.
Today, we’ve got Mette Knudsen from Knudsen&CRC.

Mette Knudsen is the CEO of Knudsen&CRC who runs a consultancy supporting brands through the registration process – she shares her on-the-ground experience of the new laws.This is a great discussion about Animal testing regulation changes in China that came into effect on the 1st of May.

The 3 reasons why animal testing would still be required

1. Efficacy Claims – whitening
2. New Ingredients – to add any ingredients not already on the safe list, animal testing will be required
3. Special use cosmetics – sunscreen, hair dye, children’s products

What are the 3 struggles brands are currently encountering:

1. GMP certification authorized by the government of manufacture

2. Responsible agent

3. Time to market

WHAT IS Your advise for brands ?

✅ Get your documents ready – this is the main thing to hold up the process. Efficacy claim support is crucial

✅ This new process requires brands to give a lot of information- your raw material suppliers, source of ingredients, production process, etc

✅ Do not appoint your distributor as your responsible agent – get a 3rd party to support until you set up officially in China

Cross Border e-commerce is currently a much simpler route to market but there is concern that next year once this process is fully established the government will start to regulate cross-border more closely.

China is ever-changing to stay up to speed sign up for my newsletter on Cleanbeautyasia.com

Listen to the audio for all her tips and if you want to get in touch, Mette is reachable on:

LinkedIn: https://www.linkedin.com/in/mette-knudsen
Email: mette@knudsenchina.com

For further reading, check this article about What’s Holding Back The Great Cruelty-Free Beauty Brand Rush To China?

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.