Chinese New Year for Beauty Brands

This is a short post all about Chinese New Year as it is fast approaching. It is crucial for any brand to understand a bit about Chinese New Year regardless of whether you are operating in the region or not….

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Introduction to the Asia Pacific Beauty Market

Asia Pacific is an extremely important market for the beauty and personal care industry. It is also the world’s biggest personal care market, contributing 39% of the global total in 2018 according to L’Oreal’s annual report. In addition to its…

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