Most brands I work with are great at PR They attract a lot of attention in their home markets through a strong PR strategy for FREE Then they come to China….. It is so different and this is a real point of frustration that the strategy at home can’t be replicated in China Here I …
The rise of Chinese beauty brands in the last few years has been meteoric But this has been within China and fueled by local consumers wanting to support local Chinese Beauty brands What is stopping these brands from global domination? Here I talk to Lisa Shiqi Yu about her recent thesis looking at exactly this. …
Chinese beauty brands not able to scale globally? Read More »
Why does a foreign brand need a Chinese name? Many brands enter China without a Chinese name I have worked in the market for over 15 years, initially with big global players who all had their own Chinese names and often nicknames. More recently working with niche brands entering the market I have got a …
Importance of having a Chinese name for your brand Read More »
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Patrick Rosevear who is an intellectual property lawyer and under cover counterfeit “detective” helping brands solve their counterfeit issues in China. China has a reputation for fakes this mostly comes from the fashion industry but it is still a big problem for …
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Ivy Shen who has been working, operating brands in Cross Border since it started at Azoya whorun many multi-brand retailers and international brands in China. Azoya is a borderless commerce group that helps international brands & retailers expand to the world’s largest e-commerce …
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Iris Chan who is a Partner at Digital Luxury Group (DLG). DLG (Digital Luxury Group) provides exclusive access to intelligence, industry executives, and digital marketing solutions, to enable smarter business decisions. I spoke to Iris Chan about Chinese luxury consumers:▪️ Finding them – …
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Johannes Walch who co-founded Sober Beauty with his partner Valentine. Sober Beauty is a pioneer in Chinese Clean Beauty. Johannes and Valentine’s backgrounds are in management consulting and L’Oreal Product development and in 2019 they launched their own Clean Makeup brand …
BOOMING CLEAN BEAUTY – A CHINESE BRAND’S perspective Read More »
OPPORTUNITIES AND THREATS WILL INEVITABLY BE PART OF YOUR CHINA JOURNEY
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Carol Zhou from Shiseido. Carol Zhou currently heads up Innovation and investment for Shiseido in China. This is a great discussion about the latest trends in Skincare. what sectors of the skincare market are really hot right now: 👉 The rise …
Medical Beauty, Holistic Beauty and more – latest skincare trends in china Read More »
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Mette Knudsen from Knudsen&CRC. Mette Knudsen is the CEO of Knudsen&CRC who runs a consultancy supporting brands through the registration process – she shares her on-the-ground experience of the new laws.This is a great discussion about Animal testing regulation changes in …
Chinese regulatory changes for Beauty – UPDATE with Mette Knudsen from Knudsen&CRC Read More »
