Why Us

Allie-Rooke

Don’t trip up

I have broad and in-depth experience in global roles involved in the product strategy, messaging, positioning and creative to regional and local roles working with distributors on sell in and then with retailers and marketing teams on how to sell through!

  • China Market – 4 years at Chanel in Shanghai – Setting up the CRM programme. Working on product launches and most importantly travelling extensively meeting local customers and supporting sales staff.
  • North Asia region – At Burberry I worked in Japan, Korea, China and Hong Kong driving strategy and spearheading distribution and retail partnerships with major players like Sephora and Shiseido. 

WE’RE HERE TO HELP
YOU WITH…

  • NEW MARKET ENTRY
  • MANAGING YOUR PARTNERS
  • CHINA CRUELTY FREE

Beauty products

WE’RE HERE TO HELP
YOU WITH…

  • NEW MARKET ENTRY
  • MANAGING YOUR PARTNERS
  • CHINA CRUELTY FREE

TAP INTO THE CHINESE – I speak the language

I have lived and worked in Asia for over 9 years. I love Asia and it’s people. 

  • I studied Chinese at University and have worked in Chinese for much of my career.
  • I have a very good love and understanding of Chinese culture, ways of thinking and doing things.  
  • I closely follow developments in Cross border e-commerce, Chinese social media and  general beauty trends.

No matter where you sell in Asia the Chinese will be part of your target audience.

I REALLY CARE – Natural beauty is my passion

Several years ago, because of a personal struggle with infertility, I switched all my cosmetics and personal care to clean, natural products.

I have a blog about products I have tried and loved – this is a way for me to share my discoveries.

I set up Clean Beauty Asia to support passionate, principled and growing brands as they aspire to expand in Asia.

brands i’ve worked with

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