Premarket Exploration

You are not yet ready for China

China is still an important market even if you are not ready to enter yet. Increasingly brands are nervous about entering China as failing in China may hurt their chances of a successful investment or acquisition.

This is for brands who are growing successfully in your home market and want to proactively future proof themselves for China.

I work with brands in this situation to build their market knowledge and then momentum in China WITHOUT entering the market.

THE 5 STEPS TO KICK STARTING YOUR MOMENTUM IN CHINA WITHOUT ENTERING THE MARKET

1. MARKET UNDERSTANDING

  • Start with a kick off session where we get to understand your brand, stage and ambitions.
  • Get a comprehensive China Beauty Market overview.

2. YOUR ORGANIC PRESENCE IN CHINA

  • We do a social listening into your presence in the China market – who is talking about you and what are they saying
  • Are there resellers of your brand, which products are they selling and how much – this allows us to gauge appetite

3. COMPETITOR DEEP DIVE

  • We provide a through look at your key competitors’ strategies and successes or difficulties.
  • This includes sales data and marketing review

4. INCREASING YOUR DEMAND

  • We work together on ways to increase your demand in China without entering the market
  • Also present ways to test and learn before full market entry

5. ROADMAP

  • We provide a roadmap from awareness driving to launch and beyond
  • If required we work to find you the best operational partner to execute your premarket warm up

Coming away from this 4-6 week project, brands will have a solid understanding of the category and their place within it. And a concrete strategy on how to move forward to lay the ground work months or years before you intend to formally enter the market.

I highly recommend Allie; she is thorough, knowledgeable, helpful and very adaptable, as well as being lovely to work with. We wouldn’t hesitate to use her again and I can only share good things! She’s also flexible, proactive and was great on both internal and external calls.

Deborah Gale

GM Dr Barbara Sturm

If You Have Any Question,
Feel Free to Contact Me

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