Allie Rooke: Hi, everyone. I’m really happy today to have Elisa Harca, CEO of Red Ant Digital Agency here with us. Hi, Elisa. Elisa Harca: Hi, Allie. Allie Rooke: Red Ant has been in China for quite some time. And you have helped quite a lot of beauty brands. Currently, your clients include Lash Charlotte …
Allie: Hi everyone. Today I’ve got Ker Zheng here from Azoya to talk about cross border ecommerce and especially about Tmall Global. Azoya is an ecommerce operator and they work across different categories from health, beauty, to mum & baby. So I’m really glad to have you here today. Hi Ker. Ker: Yeah, thank you. …
Allie: Hi everyone. I’m really happy to have Jennifer Spark here with us today. She’s a truce in a file having worked with China for over 20 years. Now based in Australia works both with Australian and foreign brands who are tapping into the Chinese market locally in Australia. She’s got a particular passion for …
Today I wanted to talk about what it is to be a trade partner and how it works. It’s something that I know, you know inside out with your businesses. And first of all, just to give a bit of an introduction – Michael Simonet has been working in China for nearly 10 years. He …
Hi everyone. I’m really excited to have Lucy Zhang here today to talk to you. She works for Feelunique, the European Beauty e-retailer. She is based out of Hong Kong and working on the China Market. She’s got a wealth of experience with Brands going into China through cross-border e-commerce, and I’m really excited to …
CBD use in Skincare is increasingly popular all over the world. The markets in the US & Europe are the most established but Asia has a growing interest. I am increasingly coming across CBD brands who are interested in expanding in Asia so I thought I would put this overview together to see what is …
This article is updated with the latest information – CSAR guidelines updated 1st September. If you are keeping an eye on animal testing in China for imported cosmetics you may have seen some information released in the last couple of weeks. There is a lot of discussion which is also causing some confusion. As many …
Changes to Animal testing in China for Cosmetics? Read More »
This is a question I get in my inbox several times a week. There is no doubt China is a huge opportunity with 1.3BN people and a growing economy. With 200M more people expected to be lifted into the middle class by end of 2020 there is certainly demand for quality beauty brands from around …
As we all should be, I am constantly learning and especially in a market as dynamic as China no one strategy will work indefinitely you need to have your ear to the ground and adapt quickly. Having said that there are some tips that remain relevant and I think all beauty brands should take into account …
China Market Entry for small beauty brands – Top tips Read More »
I have worked with many Indie Beauty brands & retailers who are looking at setting up in China. Each time the work is of course bespoke but similar questions arise. Off the back of this work I have created a comprehensive masterclass fully dedicated to setting up a succesful cross border e-commerce strucutre for your beauty …
Case Study – Cross Border e-commerce set up China Read More »
