Asia is the world’s biggest consumer of beauty products, taking up 37% of total value of the industry. Not only do consumers buy international brands but there are many local, homegrown brands some of whom are now well-known in the west as well. K-beauty and J-Beauty have been making a splash for a while. This …
This is a top line overview of how cross-border e-commerce operates in China. It is of particular interest to cruelty-free beauty brands globally as this route does not involve going through an extensive product registration process and therefore not subject to animal testing. Before we go into the details just a few facts about the …
Cross border e-commerce for Cruelty free Beauty brands Read More »
This is a short post all about Chinese New Year as it is fast approaching. It is crucial for any brand to understand a bit about Chinese New Year regardless of whether you are operating in the region or not. It is not only a big sales opportunity here but also as more Chinese choose …
Sustainability in the Cosmetics industry is of increasing importance. Asia is no exception, last year I attended the Sustainable Cosmetics Summit in Hong Kong which gave me a lot of food for thought. In order to future proof your brand there are several areas you should consider as your competition will be and your customers …
Sustainability in the Cosmetics industry in Asia Read More »
As I ease myself into 2019, not helped by an 18-month old’s jet lag, I have been reading about lots of predictions for beauty trends this year. Two key sources I focused on were Beauty Independent and Cosmetics Design Asia – they both had a lot of predictions so I have focused on my top …
This blog post is dedicated to a topic that is very misunderstood – entry to the China beauty market. The common misconception is that if you are a cruelty free brand then you can not enter into China at all. This is wrong. There are other ways to access the Chinese consumer that do not …
Why animal testing isn’t the only option in China Read More »
Asia Pacific is an extremely important market for the beauty and personal care industry. It is also the world’s biggest personal care market, contributing 39% of the global total in 2018 according to L’Oreal’s annual report. In addition to its massive consumption of beauty, in recent years Asia has also been a source of innovation …
Cosmoprof Asia is a massive annual event in Hong Kong. It brings the beauty industry together – brands, suppliers, distributors and retailers all attend. This year 87,284 people from 135 countries attended! Nearly 70% of those who attended were from overseas – top 10 countries were Australia, China, India, Indonesia, Japan, Korea, Philippines, Taiwan, Thailand, …
